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The preposition about is traditionally used to refer to the relation between a narrative and its subject: a book about Cezanne; a movie about the Boston Massacre. For some time, this usage has been extended beyond narratives to refer to the relation between various kinds of nouns and the things they entail or make manifest: The party was mostly about showing off their new offices. You don't understand what the women's movement is about. This controversial usage probably originates with the familiar expression all about, as in Let me tell you all about her. In our 2001 survey, 62 percent of the Usage Panel rejected about in the party example listed above, and 51 percent rejected Their business is about matching people with the right technology.

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